Our mission is to bring beautiful products into your life, while empowering women and making the world a better place.

Sounds ambitious? True, we’re just another small online seller, but why not lead by example?

That’s why we donate 1% of our annual revenue for the empowerment of women. And we donate another percent for the planet (say what you will, it’s our favorite one!).

Also, together with OneTreePlanted, we had 300 trees planted in Indonesia.

By the way, we also care deeply about our customers: Happy customers are our favorite kind of customers.


In 2018 we donated to WWF, Viva con Agua and Women Engage for a Common Future  for the planet, as well as to Project-E  and Nuru Women e.V. for women in Ethiopia.